Business Problem
- There is a high turnover in the dispatch teams at each city
- Training new shift managers on tools each time they are hired is not scalable
- Each city that has a loss in team members instantly decreases revenue
- The internal tools are too complex and do not give enough visibility to what is going on
Dispatch Problem

- The Shift Managers (Dispatchers) have to use 5 unintegrated tools to manage their day
- The ability to get charged scooters back to the users is a guessing game
- Training new shift managers on tools each time they are hired is not scalable
- The deployment team is "doing their own thing" because they know better than the new shift managers
Deployment Problem
- There is a high turnover in the dispatch teams at each city
- The internal tools for both dispatchers and the field team are not effective
- The ability to get charged scooters back to the users is a guessing game
- Training new shift managers on tools each time they are hired is not scalable
- Each city that has a loss in team members instantly decreases revenue
- The internal tools are too complex and do not give enough visibility to what is going on
- The deployment team is "doing their own thing" because they know better than the new shift managers

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The Opportunity
- The demand for the scooters in 2019 and early 2020 was extremely high but finding talent to deploy scooters was a challenge
- The scooter company who was able to get the scooters places at the right location, at the right time with the highest charge would make the most profit
- The opportunity was to improve BOTH the mobile app for the deployment team and the Admin tool for the shift manager (AKA dispatcher)
The Ah-Ha Moments
- Going out in the field each morning with the crew was ENLIGHTENING!
- The men and women loading the vans with scooters and placing them through the city had a better idea of how to make a profit than the founders and managers
- The founders were busy working on a new line fo scooters that have swappable batteries so the entire scooter did not need to be transported
- The new deployment tool had to be future-proofed for the swappable batteries and any asset that needed to be rented on the Spin app

Process
- Get a clear idea of each field team/warehouse role by creating a tactical persona deck
- James was assigned to the comfy corporate office but quickly realized he needed to be at the dispatch warehouse
- James rented a scooter to visit the warehouse and met the team - with lots of office snacks!
- The shift manager introduced James to everyone and said the 5AM shift is "where shit happens"
- After they loaded the scooters, James would conduct user testing with the shift managers and get feedback on the deployment tool
Solutions
- Dispatch application that was intuitive and required little to zero training to use
- Dispatch application that reduced eye-strain for dispatchers who were working in dark warehouses and on screen for 8 - 10 hours a day at all times of the day.
- Mobile deployment redesign that fixed the bad scooter loading issue
- Mobile app that can be used with one hand and better usability to reduce human errors
- James created mobile Figma prototypes and would take them to the field team before their shift started to get feedback
- This would happen every two weeks since he had to make updates and then show the product manager and make sure this technically could be implemented
Results
- The dispatch tool allowed them to cancel two other software subscriptions
- The dispatch tool increased productivity and minimized lost scooters from 10 a day to 2 a day
- Training went from 3 full days to 4 hours
- The mobile app redesign allowed field teams to deploy scooters three times faster than before

Tasks Required to Accomplish Goals
- Field research
- Rapid Prototyping
- Branding (website design)
- Design System
- Project Management
- UI & Interaction Design (via Figma)