Problem

• The founder wanted to build an app that was about logging wine
• There are a lot of wine apps in the market
• When drinking wine, launching an app does not come to mind
• The founder had a tight budget to get an app to market
• The budget would only cover the "de-risking" of what to build

Solution

• Interviewed wine drinkers and categorized them into two personas: The Performer and the Learner (casual and professional)
• Created two different prototypes based on 1. Quiz Anytime Approach and 2. Logging Wine Approach
• Tested seven wine drinkers who went through tasks for both prototypes
• Tested their ability to complete the tasks and then measure their excitement

Results

• Both experts and casual wine drinkers loved this concept of "learning anywhere"
• I validated that wine drinkers need a starting point, which is one of their favorite wines
• Users said they started logging wine but it became a hassle
• Users would stop using wine apps if they forgot to log or keep up with the tasks
• Everyone tested wanted to use this app right away!

Tasks

• UX Research
• UI Design
• Prototyping
• User Testing
• Logo Design
• Product Design
• Game Design
• Mobile Apps

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