• The founder wanted to build an app that was about logging wine
  • There are a lot of wine apps in the market
  • When drinking wine, launching an app does not come to mind
  • The founder had a tight budget to get an app to market
  • The budget would only cover the "de-risking" of what to build


  • Interviewed wine drinkers and categorized them into two personas: The Performer and the Learner (casual and professional)
  • Created two different prototypes based on 1. Quiz Anytime Approach and 2. Logging Wine Approach
  • Tested seven wine drinkers who went through tasks for both prototypes
  • Tested their ability to complete the tasks and then measure their excitement


  • Both experts and casual wine drinkers loved this concept of "learning anywhere"
  • I validated that wine drinkers need a starting point, which is one of their favorite wines
  • Users said they started logging wine but it became a hassle
  • Users would stop using wine apps if they forgot to log or keep up with the tasks
  • Everyone tested wanted to use this app right away!


  • UX Research
  • UI Design
  • Prototyping
  • User Testing
  • Logo Design
  • Product Design
  • Game Design
  • Mobile Apps