Problem
- The company did not have a design team
- The UI design pattern was created two years ago and needed updating
- New users had a hard time understanding how the product works for their needs
- Power users did not have enough features so they imported Tubular data into more powerful tools
- There was no process to get a validated feature added to the backlog through to launch
- New customers saw the demo and then could not generate the same results
Solution
- Update the design pattern with new features to unblock the developers
- Collaborate with the VP of Product and manage a new UX designer
- Concurrently work on the redesign of the product
- Integrate WalkMe tour solution into the product
- Define the UX process and shape the new product feature requirements
- Create flow charts, wireframes, prototypes, and visual design concepts
Results
- Discovered why power users were exporting the data and what they needed for the redesign
- Shipped new features with regular cadence on the current platform
- Made it easier for new users to understand the platform
- Designed new product without a large redesign effort
- Developed a marketing and sales strategy from website to product
- Defined the UX process and shaped the product feature requirements
- Discovered new business opportunities through UX research
- Validated theories on how to build the next evolution of product
Tasks Required to Accomplish Goals
- Field research
- Prototyping
- Test plans
- Management
- UI Design
